Founded in 1925, Sonju has proudly served generations of customers across Minnesota and Wisconsin, building a reputation for honesty, great value, and exceptional customer service. Today, Sonju offers a full lineup of new Chevrolet, Ford, Chrysler, Dodge, Jeep, Ram, and Polaris vehicles, along with a large selection of quality pre-owned inventory, backed by factory-trained technicians, manufacturer certifications, and state-of-the-art service facilities. Whether it’s just research, test drives, or product demonstrations you seek; our staff is ready, willing, and able to help.

Beyond the servicing and selling of vehicles, parts, and accessories, we’re deeply committed to the communities we serve. As a longstanding business located on the beautiful North Shore of Lake Superior, we actively support local organizations, schools, charities, youth programs, and community events. Continuing a tradition of giving back which has been part of our culture for generations. Throughout our history, Sonju has earned numerous industry and manufacturer awards recognizing excellence in customer satisfaction, innovation, and business leadership. Whether serving customers in Duluth, Superior, Hermantown, Proctor, Two Harbors, Silver Bay, Grand Marias, Ely, Ashland, Hayward, Grand Rapids, Virginia, Eveleth, Hibbing, Cloquet, or beyond, Sonju remains dedicated to providing an outstanding ownership experience while continuing to invest in the communities that have supported our success for over a century.

We invite you to see for yourself “Where the Cars Are”.  Experience the Sonju way, what purchasing and servicing a vehicle should be.