Our Dealership has built a reputation by providing courteous and honest service. Our customers appreciate the way we do business, and we know you will too. Take a moment to read the info below and find out what makes us an exceptional place to buy or service your automobile. Sonju -- family-owned for over 80 years.
Longevity Since 1925
Firm Roots in Two Harbors: Sonju Motors began as a Ford dealership in Two Harbors, Minnesota, on the scenic North Shore of Lake Superior, just North of Duluth, Minnesota. Alfred Sonju started the dealership in 1925. His son-in-law, Adler Johnson, became head of operations upon Alfred’s retirement in 1966. At that time the dealership was already a Chevrolet-Buick-Pontiac franchise. In 1976 we acquired the Oldsmobile franchise. Then, in 1982, the dealership acquired the Dodge Chrysler, Jeep, and Plymouth franchise.
Adler’s two sons, Mark and Terry, took ownership of the family business in 1985. In 1993 Keith McKinzie joined the sales team. Terry took over as president in 1997 when Mark stepped aside to pursue other interests. In 1998 Keith McKinzie bought into the dealership as a partner and in 2001 he increased ownership and took over as active owner overseeing day-to-day operations.
Sonju offers eight new car lines, is a pioneer in Program Rental Return Vehicles, and have sold more than 100,000 cars, trucks, and SUVs.
Dependability
Buying a vehicle from Sonju gives you:
- A dealership with a solid history
- Competitive pricing
- Largest GM-Chrysler Program Rental Return Dealer North of the Twin Cities
- Award-winning sales and service departments
- Personal attention after your purchase
Community Loyalty
We at Sonju Two Harbors reserve a portion of the proceeds from each vehicle sale to contribute to local, civic, and charitable organizations. Below are some examples of the projects we have made contributions to:
- Duluth Boys and Girls Club
- John Beargrease Sled Dog Marathon
- Two Harbors Sonju Hiking Trail
- Duluth, Superior, Two Harbors, Silver Bay Athletic Teams
- The American Red Cross
- United Way
- Two Harbors Municipal Golf Course
- 55 Alive Program
Complete Customer Service
- Our service advisors can answer any questions you may have regarding maintenance and warranty repairs.
- Occasionally you may find it necessary to bring your vehicle in for service. For your convenience, we schedule all work on an appointment basis.
- Your vehicle will be worked on by highly trained and skilled technicians using state-of-the-art equipment.
- Our parts department carries certified parts for all our makes and models.
- Your car will be washed with each service visit.
- New vehicle customers and select pre-owned vehicle customers can receive a free loaner car while their vehicle is in for service. All you pay for is the gas based upon a per-mile charge. Just call and schedule your appointment and request a service loaner if you need one. If it is an emergency, we’ll do our best to provide a vehicle, but without an appointment, we cannot guarantee a service loaner will be available.
Customer Satisfaction Is Important To Us
Your satisfaction with Sonju, your salesperson, and your vehicle is important to us. After a vehicle is purchased, you will be receiving a phone call and short survey to be sure we didn’t miss anything. If you purchase a new vehicle, the factory will also contact you to assure customer satisfaction.
Delivery
Vehicle delivery is the most positive aspect of buying a new or used car. Before you drive away, your salesperson will take as much time as you feel is needed to familiarize you with your vehicle, its features, warranty and maintenance requirements.
Our Mission
Our mission at Sonju Two Harbors is to create an environment that enhances both employee and customer satisfaction to levels that exceed expectations. Leadership in our market is based on the belief that customer satisfaction creates customers for life. In addition, we are driven by our desire to provide nothing less than the best services, products and repairs possible. We strive to meet the needs and wants of our valued customers. Sonju Two Harbors employees are customer driven, standing behind our products and our service. Stop in for a visit with our friendly, courteous staff. Have a cup of coffee or a cup of hot soup from the Hot Rod Café and browse through our large selection of cars, trucks, sports utility vehicles and vans. You will be satisfied at Sonju Two Harbors!
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